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17 Real-life Brands to Help You Come up with a Business Idea

By Laura @ IWMLB Project | What business shall I start?

Aug 20
“Follow your passion! Don’t follow your passion! Be an entrepreneur! Don’t be an entrepreneur!”

When you are trying to come up with a business idea, it is very easy to tie yourself in knots.

There is so much advice out there about how to come up with a business idea. But, much of it is conflicting and just makes it harder.

Sometimes the best thing to do is to see what others have done.

If you see a brand or business and think ‘that’s a brilliant idea’, then chances are it’s something that resonates with you.

Could you brainstorm around that idea and do something slightly different? 

Here are 17 brands (some wacky, some not!) which I hope will help spark a business idea for you.

Don’t get hung up on finding the perfect idea either, IWMLBproject started out as a personal finance blog with a completely different name!

It was only after I started it that I realised I wanted to take a different path. So pick something you can start with little or no money and then, START!

17 real-life brands to help you come up with a business idea


This post may contain affiliate links. It won’t cost you any extra but I may receive a small commission. I don’t have ads on the site (as I hate them) so this is how I help with the blog running costs. I only recommend things I use or that would be useful to you.


17 Real-life Brands to Help You Come up with a Business Idea

Cake-Making Kits

17 real-life brands to help you come up with a business idea

Brand Name: Craft and Crumb

What does the business do? Provides ready-made cake kits and cake mix

Who is it for? Mums or Dads or guardians

What problem does it solve? Helps parents/guardians who want to make their own cake but need help with design

Website: www.craftandcrumb.com

Funky Baby Clothes

17 real-life brands to help you come up with a business idea

Brand Name: Blade and Rose

What does the business do? Sells bright, colourful baby clothes

Who is it for? Mums, Dads or gift buyers

What problem does it solve? Sells baby clothes for people who don’t want the usual baby designs or colours

Website: https://bladeandrose.co.uk

Bespoke Online Interior Design

17 real-life brands to help you come up with a business idea

Brand Name: My Bespoke Room

What does the business do? Provides an online interior design service

Who is it for? Homeowners

What problem does it solve? Helps people who need ideas for interior design but can’t afford to hire a designer to come to their house

Website: https://www.mybespokeroom.com

Social Media Training For Mums

17 real-life brands to help you come up with a business idea

Brand Name: Digital Mums

What does the business do? Trains mums how to manage social media for businesses

Who is it for? Mums

What problem does it solve? Helps mums who don’t want to return to an office job but still want to work

Website: https://digitalmums.com

Virtual Reality Projects and Training

17 real-life brands to help you come up with a business idea

Brand Name: Isonomic

What does the business do? Provides bespoke virtual reality training

Who is it for? Businesses

What problem does it solve? Makes training and projects more immersive which results in a more meaningful experience

Website: https://www.isonomic.org

Zero waste shop

17 real-life brands to help you come up with a business idea

Brand Name: Package Free Shop

What does the business do? Provides a one-stop shop for package free products

Who is it for? Eco-conscious people

What problem does it solve? Helps people who want to reduce their impact on the planet, find plastic-free products.

Website: https://packagefreeshop.com

Subscription box

17 real-life brands to help you come up with a business idea

Brand Name: Birchbox

What does the business do? Sends beauty boxes on a monthly subscription

Who is it for? Women who want to discover new beauty products

What problem does it solve? Takes out the time spent researching new beauty products. Provides a small sample to try.

Website: https://www.birchbox.co.uk/

I recently interviewed the founder of Moi-Meme, a luxury subscription box which you can read about below.

Cat drawings

17 real-life brands to help you come up with a business idea

 

I’ve thrown this one in although it’s quite wacky and leftfield. I just wanted to show that there are many weird and wonderful ways to earn a living!

Brand Name: I Want To Draw a Cat For You

What does the business do? Draws cats for people!

Who is it for? Anyone who wants a drawing of a cat

What problem does it solve? Well, it doesn’t really solve a problem but it is a novelty which people do pay for!

Website: http://iwanttodrawacatforyou.com

Online Tennis Training

17 real-life brands to help you come up with a business idea

Brand Name: Fuzzy Yellow Balls

What does the business do? Teaches people to play better tennis

Who is it for? People who want to improve their tennis game

What problem does it solve? Helps people improve their game without paying for lessons

Website: https://www.fuzzyyellowballs.com

Bespoke Tea Blends

17 real-life brands to help you come up with a business idea

Brand Name: Design a Tea

What does the business do? Allows customers to create custom tea blends

Who is it for? Tea drinkers and gift buyers

What problem does it solve? Provides new blends for tea-drinkers or novel gifts

Website: http://www.designatea.com

Finding homes for dogs

17 real-life brands to help you come up with a business idea

Brand Name: Bark Buddy

What does the business do? Helps people find a dog and re-houses unwanted dogs, tinder stylee

Who is it for? Wannabe dog owners

What problem does it solve? Helps to re-home our canine friends faster and also saves time for potential dog owners

Website: https://barkbuddy.com

Creative Nails

17 real-life brands to help you come up with a business idea

Brand Name: WAH Nails

What does the business do? Hand painted nail design

Who is it for? People who want wacky or creative manicures

What problem does it solve? Provides something different for people who don’t want a bog standard manicure.

Website: http://www.wah-nails.com

Online Dating Assistant

17 real-life brands to help you come up with a business idea

Brand Name: Virtual Dating Assistants

What does the business do? Creates dating profiles and finds matches for single men and women

Who is it for? Singles 

What problem does it solve? Saves people time trawling through dating sites or helps people who struggle with finding dates

Website: https://www.virtualdatingassistants.com

Send a Potato Message

17 real-life brands to help you come up with a business idea

Brand Name: Potato Parcel

What does the business do? Sends bespoke messages on a potato! (obvs)

Who is it for? Gift buyers who want a funny or novelty gift

What problem does it solve? Err none really but it is funny and unique!

Website: https://potatoparcel.com

Surprise Weekend Planner

17 real-life brands to help you come up with a business idea

Brand Name: Pack Up and Go

What does the business do? Plans surprise weekend getaways

Who is it for? People who are too busy to plan holidays or want to try somewhere new. Or they just like surprises!

What problem does it solve? Takes the time out of travel planning. Helps people discover places they would never have considered.

Website: https://www.packupgo.com

Textile Design Shop

17 real-life brands to help you come up with a business idea

Brand Name: Block Shop

What does the business do? Sells handmade block printed products in partnership with families in India

Who is it for? People who want handmade designs and to support Indian family enterprise 

What problem does it solve? Gives people hand crafted designs and also gives to charity

Website: https://www.blockshoptextiles.com

Stock photography

17 real-life brands to help you come up with a business idea

Brand Name: Haute Stock

What does the business do? Provides subscription-based stock photography for websites and social media

Who is it for? People who use stock photography but want higher quality images than using free stock photography (I use them on this site!)

What problem does it solve? Helps create a brand identity and differentiates your site from others

Website: www.HauteStock.co

What do you think? Did any of these brands spark an idea for you?

how to come up with a business idea when you have no clue

P.S If you are struggling to come up with a business idea, I have made a free ‘Business Idea Worksheet’ for you to use.

You can go through the sheet to brainstorm your business ideas and select one to get started with. Click on the link below to get your worksheet!

Get my free worksheet!


 

Here are some more posts about business!

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About the Author

Hi, I am Laura. I set up the 'I Want My Life Back Project' after burning out in a corporate job. I quit in May 2017 and set about getting my life back!

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