“Follow your passion! Don’t follow your passion! Be an entrepreneur! Don’t be an entrepreneur!”
When you are trying to come up with a business idea, it is very easy to tie yourself in knots.
There is so much advice out there about how to come up with a business idea. But, much of it is conflicting and just makes it harder.
Sometimes the best thing to do is to see what others have done.
If you see a brand or business and think ‘that’s a brilliant idea’, then chances are it’s something that resonates with you.
Could you brainstorm around that idea and do something slightly different?
Here are 17 brands (some wacky, some not!) which I hope will help spark a business idea for you.
Don’t get hung up on finding the perfect idea either, IWMLBproject started out as a personal finance blog with a completely different name!
It was only after I started it that I realised I wanted to take a different path. So pick something you can start with little or no money and then, START!
17 Real-life Brands to Help You Come up with a Business Idea
Brand Name: Craft and Crumb
What does the business do? Provides ready-made cake kits and cake mix
Who is it for? Mums or Dads or guardians
What problem does it solve? Helps parents/guardians who want to make their own cake but need help with design
Funky Baby Clothes
Brand Name: Blade and Rose
What does the business do? Sells bright, colourful baby clothes
Who is it for? Mums, Dads or gift buyers
What problem does it solve? Sells baby clothes for people who don’t want the usual baby designs or colours
Bespoke Online Interior Design
Brand Name: My Bespoke Room
What does the business do? Provides an online interior design service
Who is it for? Homeowners
What problem does it solve? Helps people who need ideas for interior design but can’t afford to hire a designer to come to their house
Social Media Training For Mums
Brand Name: Digital Mums
What does the business do? Trains mums how to manage social media for businesses
Who is it for? Mums
What problem does it solve? Helps mums who don’t want to return to an office job but still want to work
Virtual Reality Projects and Training
Brand Name: Isonomic
What does the business do? Provides bespoke virtual reality training
Who is it for? Businesses
What problem does it solve? Makes training and projects more immersive which results in a more meaningful experience
Zero waste shop
Brand Name: Package Free Shop
What does the business do? Provides a one-stop shop for package free products
Who is it for? Eco-conscious people
What problem does it solve? Helps people who want to reduce their impact on the planet, find plastic-free products.
Brand Name: Birchbox
What does the business do? Sends beauty boxes on a monthly subscription
Who is it for? Women who want to discover new beauty products
What problem does it solve? Takes out the time spent researching new beauty products. Provides a small sample to try.
I recently interviewed the founder of Moi-Meme, a luxury subscription box which you can read about below.
I’ve thrown this one in although it’s quite wacky and leftfield. I just wanted to show that there are many weird and wonderful ways to earn a living!
Brand Name: I Want To Draw a Cat For You
What does the business do? Draws cats for people!
Who is it for? Anyone who wants a drawing of a cat
What problem does it solve? Well, it doesn’t really solve a problem but it is a novelty which people do pay for!
Online Tennis Training
Brand Name: Fuzzy Yellow Balls
What does the business do? Teaches people to play better tennis
Who is it for? People who want to improve their tennis game
What problem does it solve? Helps people improve their game without paying for lessons
Bespoke Tea Blends
Brand Name: Design a Tea
What does the business do? Allows customers to create custom tea blends
Who is it for? Tea drinkers and gift buyers
What problem does it solve? Provides new blends for tea-drinkers or novel gifts
Finding homes for dogs
Brand Name: Bark Buddy
What does the business do? Helps people find a dog and re-houses unwanted dogs, tinder stylee
Who is it for? Wannabe dog owners
What problem does it solve? Helps to re-home our canine friends faster and also saves time for potential dog owners
Brand Name: WAH Nails
What does the business do? Hand painted nail design
Who is it for? People who want wacky or creative manicures
What problem does it solve? Provides something different for people who don’t want a bog standard manicure.
Online Dating Assistant
Brand Name: Virtual Dating Assistants
What does the business do? Creates dating profiles and finds matches for single men and women
Who is it for? Singles
What problem does it solve? Saves people time trawling through dating sites or helps people who struggle with finding dates
Send a Potato Message
Brand Name: Potato Parcel
What does the business do? Sends bespoke messages on a potato! (obvs)
Who is it for? Gift buyers who want a funny or novelty gift
What problem does it solve? Err none really but it is funny and unique!
Surprise Weekend Planner
Brand Name: Pack Up and Go
What does the business do? Plans surprise weekend getaways
Who is it for? People who are too busy to plan holidays or want to try somewhere new. Or they just like surprises!
What problem does it solve? Takes the time out of travel planning. Helps people discover places they would never have considered.
Textile Design Shop
Brand Name: Block Shop
What does the business do? Sells handmade block printed products in partnership with families in India
Who is it for? People who want handmade designs and to support Indian family enterprise
What problem does it solve? Gives people hand crafted designs and also gives to charity
Brand Name: Haute Stock
What does the business do? Provides subscription-based stock photography for websites and social media
Who is it for? People who use stock photography but want higher quality images than using free stock photography (I use them on this site!)
What problem does it solve? Helps create a brand identity and differentiates your site from others
What do you think? Did any of these brands spark an idea for you?
P.S If you are struggling to come up with a business idea, I have made a free ‘Business Idea Worksheet’ for you to use.
You can go through the sheet to brainstorm your business ideas and select one to get started with. Click on the link below to get your worksheet!
Here are some more posts about business!
- Tough Life Lessons from Starting a Business (and What I Learned About Myself)
- 31 Inspiring Quotes to Get Over Your Fear of Starting a Business
- 9 Essential Ted Talks for women who want to start a business
- Should I start a business?! 9 alternatives when you want to quit your job
- How to start a business while working full-time
- What does starting a business really look like?
- 44 free tools to start an online business with no money
- 15 powerful reasons why you should start a business in your 30s
- How to come up with a business idea when you have no clue
- 10 Reasons Why You Haven’t Started Your Business Yet