Welcome to the Real Women, Real Business series!
This is the second interview series that I have done. The first one was very popular so I decided to do another one!
Before I left my corporate job, I was so in awe (and still am) of women who had taken the leap and set up their own business. I wanted to know how they came up with their idea and what gave them the courage to finally go for it.
When I set up IWMLBproject I decided to interview women who had launched their own successful businesses. It is so interesting to read about the ‘how’ and the ‘why’ from real-life down-to-earth women just like you and me.
Here are the other interviews if you want to have a read!
- Interview 1: Ellie Frost, Brand Strategist, and Business Coach
- Interview 2: Rachel Creeger. A comedian, writer, and director
- Interview 3: Laura Peli. Executive Career Coach
- Interview 4: Monika Wawrzyczek. Mystique Lash Salon, and Academy
- Interview 5: Louise Winter: A Modern Funeral Director
- Interview 6: Georgia Gallone. Digital Marketing Consultant and App Founder
- Interview 7: Ekua Kant Afterwork Drinks Service Founder
- Interview 8: Hannah Xu: Tax Consultancy Founder
- Interview 9: Emma Parker: Virtual Reality Company Founder
- Interview 10: Alexandra Taylor: Founder of a Cognitive Hypnotherapy, Coaching, and Wellbeing business.
- Interview 11: Camilla Ahwazian: Online Rug Store Owner
This week’s interview is with the founder of Craft and Crumb, a children’s baking kit company.
An interview with Kate Horne, founder of Craft and Crumb!
What is your business?
We are an online birthday baking kit business.
Our core product is our complete birthday cake kits which contain everything you need to bake and decorate unique, delicious and beautiful homemade cakes for children’s birthdays.
We also sell everyday baking kits which work really well for us in the gifting market. We sell on our own website direct to consumers plus on NotOnTheHighStreet and some smaller U.K. retailers.
What was your previous job?
What made you decide you wanted to leave your corporate job?
How did you decide what business to set up?
What was the first step you took once you decided to start the business?
Was everyone supportive of your idea?
Did you have an ‘emergency fund’ to tide you over while you set up your business or did you start it on the side while still at work?
Did you take any courses or qualifications?
Did you have any particular fears about starting a business and if so how did you get over them?
What was the hardest thing about setting up the business?
Did you make any mistakes when you were setting up?
How long did it take before you made enough for an full-time income?
How do you manage your time?
How do you market your business?
What is your favourite thing about having your own business?
What is the one piece of advice you would give to women who want to start a business?
If you want to find out more about Kate, Craft and Crumb and their birthday baking kits, you can check out the links below.
P.S If you haven’t come up with your business idea yet, I have made a free ‘Business Idea Worksheet’ for you to use.
You can go through the sheet to brainstorm your business ideas and select one to get started with. Click on the link below to get your worksheet.