‘Aaargh there are so many ‘launch your blog’ courses out there. Do I even need one?! I think my head is going to explode!’
Like starting any business, there are so many websites, courses and gurus out there telling you that you NEED this and MUST have that in order to be a success.
The same goes for blogging. But setting up a blog should be simple right? Do you really need to pay for a course showing you how to do it?
Well, it depends.
Do you want to make money from it?
If you plan on doing your blog as a hobby, there is absolutely no need to spend money on a course as you’ll never make that money back.
There are so many free ‘start your blog’ resources just hop on Google, YouTube or Pinterest and start searching.
You can build free websites on Weebly, Wix and many others.
If on the other hand, you plan to make money, then you need to treat your blog as a business.
That still doesn’t mean that you need to pay for a course.
I personally think it comes down to confidence and balls. If you just went for it, with blind confidence, and kept picking yourself back up after each fall to carry on, I’ve got no doubt you would make it.
The real reason people buy courses is confidence and time. If you are lacking either of these, it can be very difficult to get started.
Therefore it is easier to learn from someone who has already done it by paying them to give you a step-by-step guide with all of the information in one place.
Why I eventually paid for a course
I’m not techy and I haven’t written anything longer than an email for donkey’s years. It was going to take more than a simple 5 minutes and a cup of tea to get this thing going.
I just needed a really clear step by step process to follow that didn’t consist of ‘just sign up with WordPress, use my Bluehost link and get writing!’.
I signed up for a number of free ‘start your blog’ email courses, got very annoyed by how simple they made it out to be (when it wasn’t) and then gave up.
The only reason I finally got it up and running was a combination of working on my confidence, going to the Pop Up Business School which you can read out here and buying a ‘Launch Your Blog‘ course from Create and Go.
Not all paid courses are equal
I initially tried Jon Morrow’s Serious Bloggers Only which was $49 per month. Although I love his writing over at SmartBlogger and CopyBlogger, this course was WAY too overwhelming for someone just starting out.
Luckily they are really great about refunds so I got my money back once I realised it wasn’t the right course for me.
Then I found Create and Go’s Launch Your Blog course. I spent many hours reading their free blog content and watching their YouTube videos before I purchased the course.
I really don’t like spending money unless I absolutely have to so I needed to be sure that they were going to provide serious value.
Create and Go is run by a couple Alex and Lauren, who started out blogging on their Health and Fitness site, Avocadu.
After building it up to make over $20k a month, they set up Create and Go to teach other people how to make money blogging.
I thought their free content was excellent, so I decided that they were the right people for me to learn from.
What do they cover in the Launch Your Blog course?
The course is a series of videos and written lessons which show you exactly what to do to launch your blog.
They cover everything you need to get set up including:
- How to set up WordPress, which themes to choose and how to use them (they recommend a paid theme but have tutorials for both paid and free).
- How to design your blog
- What to write about and how many posts to launch with
- Introduction to email marketing and email collection
- Setting up Social Media
There are around 80 lessons, either in video or written form, including some bonus content from their other courses.
You also get a printable checklist which is useful to make sure you have done everything before you launch.
Just to clarify what is meant by ‘launch’. This means you have your site set up, you have a form for people to opt into to your emails, and you have 10 posts written so there is some content on your site.
This does not mean you will have loads of traffic to your site or you will be making money. That is the next stage!
Can you really launch your blog in 4 weeks with the Create and Go course?
Yes, you probably can if you really go for it. It took me a lot longer though, probably a few months.
If you are super confident, can make quick decisions and aren’t a perfectionist, then you will get your blog launched a lot quicker than I did.
I did a lot of procrastinating, worrying and tweaking, which I really shouldn’t have been doing!
Is it worth the money?
I paid $97 for the course which is about £70. Although this seems like a lot of money, it was well worth it in terms of getting going.
I’m going to say this again though.
Only pay money for courses if you are intending to make your blog a business. And only if you can afford it.
If you get your blog up and running as a business, buying a (good) course is an investment. If not, it is a waste of money.
Make sure you check out what the course entails if you are thinking about purchasing one.
Create and Go was the right one for me, but do your own due diligence before you part with any cash. Make sure you are getting the right one for you.
The links to the Create and Go course on this post are affiliate links. That means I get paid a commission if you click through and purchase a course for yourself.
I have written this post as I want you to help you work out whether to pay for a course or not. If you decide to, it would be great if you could use my link below as it will help me recoup some of the cost of the courses.
You can then do the same on your own site (the Create and Go course includes information on how to become an affiliate for them).
If, on the other hand, you decide not to buy the course, that is fine too, I hope this post helped you clarify whether you needed to or not 🙂
How are you getting on with launching your blog?